Strategic & Beautiful work
Backed by measurable results
We’re different because we only work with electrical and utility contractors
Most marketing agencies promise the world and deliver generic tactics that work for plumbers but fall flat for commercial electrical work. Below are three real partnerships where we helped solve actual growth problems — from brand foundations to lead generation systems to strategic expansion. These are the results.
Charge
Long-Term Partnership Since 2018
When we began working with Charge, they were three separate utility construction brands with overlapping services and inconsistent messaging. Our foundational work unified them under a single brand identity with strategic positioning that showcased their comprehensive capabilities.
As their brand solidified, we shifted focus to lead generation by building their digital presence, managing advertising campaigns, and creating tradeshow experiences that consistently generate commercial opportunities.
Today, we support their expansion and scale with recruiting campaigns to fuel growth, safety program branding, and materials for new service line launches.
The Result
Charge has evolved from a fragmented startup into a recognized brand commanding premium utility projects across multiple markets.
Imperial Electric
Built for Immediate Market Impact
Imperial Electric’s founder knew that entering a competitive market required differentiation from day one, both to win bids and recruit skilled electricians. Our foundational work established a brand identity designed for impact with strategic positioning and visual “cool factor” that made them stand out in proposals, on job sites, and in recruiting materials.
With a solid foundation in place, we launched lead generation campaigns targeting their ideal commercial clients while simultaneously running recruitment advertising to build their crew.
The investment in foundational brand work paid off. Imperial began closing projects against established competitors within their first year and consistently attracted quality electricians who wanted to work for a company that looked like the future.
The Result
Today, their brand equity continues to drive both sales and recruiting success.
Pro Energy
Elevating a Specialist for Major Utility Projects
Pro Energy’s utility transmission expertise puts them among the best in their field, but their brand materials weren’t closing the gap when competing against larger firms for major utility contracts. We began with foundational brand work by refining their value proposition to articulate their superior processes and technology, then redesigned proposals and marketing collateral to visually match their premium capabilities.
Now we’re building their lead generation strategy through digital presence and content that establishes thought leadership in underground transmission.
This ensures utilities discover them during the research phase, not just at bid time, and positions Pro Energy to capture significant market share as West Coast utilities launch massive underground projects over the next decade.
The Result
Proposals that command attention and communicate expertise before the first meeting.
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For us, it’s personal. We believe in accountability — to you, to the work we create, and to the results we’re responsible for delivering. While we’re confident you’ll enjoy working with everyone on our team, you’ll always have a direct line to the people who built this agency. We’re ready to start the conversation when you are.
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