See exactly what your brand is costing you in lost commercial work.
Get your free Marketing Scorecard: a 100-point assessment of how your electrical contracting business shows up to the general contractors, developers, and facilities managers deciding who makes their shortlist.
Takes 2 minutes. Your automated scores are instant.
You do excellent work. Your crews are sharp, your projects come in clean, and your reputation on the job site is solid.
So why does winning new commercial work still come down to who you already know, and why does every competitive bid turn into a race to the lowest price?
Here is the uncomfortable answer: on larger commercial projects, decision-makers form an impression of your company before they ever call you. If your brand looks smaller or less established than you actually are, you get left off the shortlist, or pushed into a low-bid fight you should never have been in.
Most electrical contractors have no idea how they actually look to the people awarding the work.
The Scorecard will show you.
What the scorecard measures
Your scorecard grades your entire commercial marketing presence across five categories, 100 points total.
Brand & Identity
Your logo, visual consistency, field and fleet presence, messaging, and sales collateral. The single biggest driver of whether you command premium pricing or get treated as interchangeable.
30 points
Website & Conversion
Whether your site actually turns visitors into leads, or quietly lets them leave.
20 points
Search & Local Presence
Whether prospects researching contractors in your market find you, or find your competitors.
20 points
Social & Content
Whether your presence is doing double duty for winning work and recruiting skilled electricians.
15 points
Lead Systems & Follow-up
Whether the leads you already pay to generate are being captured and followed up, or slipping away.
15 points
Why brand carries the most weight
Anyone can run an automated SEO scan. What almost no one measures is your brand, and for a commercial contractor that is where the real money is won or lost.
Every truck on a job site, every proposal that outlives the sales conversation, every uniform in front of a general contractor is either building your reputation or quietly undercutting it. Most contractors treat these as afterthoughts. The ones who treat them as assets are the ones getting shortlisted for the bigger, better-margin work.
That is why a real person on our team reviews your brand by hand and scores it against the same standard the market uses. It is the part of your scorecard no software can produce, and it is usually the part that opens owners’ eyes.
How it works
Fill out the short form.
Your business name, website, and email, plus a few quick questions about how you currently handle leads. Two minutes.
See your automated scores right away.
Your web presence score is calculated by reviewing your website, Google Business Profile, and social media, so you get a real result based on your live content.
Get your full scorecard, including the hand-graded brand review.
Within one to two business days, we complete the brand and identity section by hand. Then we walk you through your full results on a short call, explain what is driving each score, and show you the two or three changes that would move the needle most.
What you’ll receive
A clear 100-point picture of how your business looks to the people awarding commercial work.
Your tier, from At Risk to Market Leader, and what it means for the size of work you can win.
A hand-graded assessment of your brand, the part most contractors have never had reviewed by a professional.
The two or three highest-leverage changes you could make, ranked by impact.
A straight answer to the question every owner quietly asks: is my brand helping me win work, or holding me back?
Who this is for
This scorecard is built specifically for commercial electrical contractors doing roughly $1M to $10M in annual revenue, who are ready to stop competing on price and start winning work on reputation.
If that is you, your scorecard is waiting.Voice & Reason builds brands for commercial contractors who are done being the best-kept secret in their market.
Find out what your brand is really costing you.
Your full scorecard, including the hand-graded brand review, follows within two business days. It is free.