Get stronger leads. Attract better candidates. Look like an industry player.
One monthly program covering digital marketing, brand elevation, and content creation, weighted toward whatever your business needs most this quarter.
30 minutes. You’ll leave with your scorecard either way.
Being too busy to market is a common trap.
“We’re busy, but we’re stuck.” It’s a comment we hear often. Your crews are busy, but the profits aren’t where you want them to be. You can find journeymen, but good foremen and office teams are hard to find. Hiring an in-house marketing team is expensive and risky. So you chip away at managing marketing projects by yourself.
All of our clients are really good at what they do. They’re just not good at marketing.
Services blended for what YOUR business needs.
As a nod to the industry we serve, we call our core offering the 3-Phase program. It consists of three unique marketing camps that work together to provide smooth power to lift your brand. Under our program, we pull from these phases based on the most immediate need in order to achieve our mutually identified goals.
Phase 01
Now
SEO & PPC
Getting found and getting calls. Search, local presence, paid placement. There are often some quick wins to be found here, followed by a slow and steady approach to normalizing lead volume.
Drives: More Bids
Phase 02
Compounds
Brand Elevation
Look like a market leader from the very first interaction. We can take your identity, field presence, and proposals to a level that clearly answers why a prospect or recruit should choose you over your competitors.
Drives: Margin, Upmarket, Recruiting
Phase 03
Builds
Content Creation
Visibility requires a continuous stream of content. Businesses that generate consistent, high-quality content earn search engine prominence, lower digital advertising costs, and higher audience engagement.
Drives: Credibility, Recruiting
Your blend comes from your scorecard and your goal for the quarter. When either one changes, the blend changes with it.
Measurable results, month over month.
You’ll always know what’s working, because we measure the same things against a number you agreed to.
1
Your scorecard sets the baseline
One hundred points across your whole marketing presence, scored before anything starts.
2
You name the goal for the quarter
Fill capacity, raise margin, grow an account, or hire. One at a time is what moves anything.
3
A report lands every two weeks
What moved, what didn’t, and what we’re shifting next. Re-scored quarterly so the baseline keeps up.
Your marketing team.
One point of contact, with a full bench behind them. No hiring, no managing freelancers, no wondering who’s handling what.
A named Success Manager who knows your business and your goal
Strategy, design, writing, web development, and media buying, all handled in-house
A set cadence, so nothing goes quiet between projects
Our program options
Every tier comes with the same team, the same cadence, and the same reporting. What changes is how much of the program you’re running.
1: SEO & PPC
Search, local presence, and paid placement tuned to your market.
2: Brand
Identity, field presence, team wearables, and materials that match the caliber of work you do.
3: Content
Compelling descriptions of your services, unique value proposition, and relevant experience. Boilerplate content ready for deployment across your business.
+ Cadence & Success Manager
One point of contact, bi-weekly check-ins, and a monthly measurement report to track progress against goals.
Two other was to work with us
COPPER – Phase 1 Only
Demand, handled
$2,250 / mo
Digital advertising and light SEO. Built for owners who need the phone ringing now and can take on the rest later.
Free ScorecardGold – Silver + Unlimited design
Program + Open studio
$5,750 / mo
The full program, plus an open design queue for whatever else the business needs.
Book a CallContractors who stopped being the best-kept secret in their market.
“Voice & Reason has been outstanding to work with on our website, marketing campaign and our new company logo. They are professional, creative and fantastic to work with. I highly recommend them.”
Jon Daysh
GS2 Wall Systems
“They took the time to truly understand our business concept and the challenges we face in conveying our value. They went way beyond surface level marketing efforts and provided concierge type support.”
Hunter Atherton
Atherton Dynamics
“In addition to the quality of the website and content they’ve helped develop to improve lead quality, Voice & Reason’s team has been great to work with overall. They’re very collaborative, responsive, and focussed on implementing cost-efficient strategies to achieve goals.”
Mike Lynch
LFA
Questions owners actually ask.
How fast will I see results?
Some things move quickly, while others take time. We move quickly to get paid ads running because you can feel the lift almost immediately. At the same time, we make continuous improvements to your brand visuals, add content, and tune up technical SEO items to provide an ever-increasing number of organic leads. Generally speaking, we should be able to demonstrate a month-over-month increase within the first six months of our partnership.
What if I need more of one phase than another?
Every business is different, and our mix of initiatives will be customized based on our strategy for maximizing lift for the current state of your business and your near-term goals. Whether you need more content, more design lift, or more SEO muscle, we’ll strike the right balance and make monthly adjustments as we go.
We already have someone handling marketing. Does this still work?
Sometimes. Our offering is designed to replace the need for a marketing team. Hiring Voice & Reason is generally cheaper and easier than hiring a full-time marketer – and we almost always bring a greater skill set to the table. Exceptions include marketing staff who also handle sales functions such as proposal creation and event attendance.
Can I move up or down a tier later?
Absolutely. Some of our clients grow to fulfill their own content creation needs. Others find that they would like the ability to have a full design team available to handle miscellaneous requests. Whatever your mode, we can adjust future months to scale up or down at any time.
What happens on the call?
We ask a few questions about your sales workflows and get a sense of your near-term goals. Then we share our observations on the most likely quick wins to help you start seeing stronger leads for projects and/or staff. This is an opportunity for you to gut-check what we would do and deliver on a monthly basis. You’re welcome to take our recommendations and DIY them, or it may make sense to give Voice & Reason a try. Topics reviewed include our analysis of your branding, sales flows, online presence, and social media use.
Are you ever a bad fit?
Yes! We can only help companies that do what they do well. Electrical contractors who rely on farming leads, being the lowest bidder, and doing poor-quality work will not see success in our program.